Tuesday, 4 October 2016

Financial Analyst turned Dance Extraordinaire

I have always been intrigued by dancers - their ability to understand choreography, how they manage to pop and lock or thrust with complete abandon and the confidence they exude as they move effortlessly on the dance floor. Nothing beats the grace, posture and raw sensuality of a dancer. Then again, when I watch a dancer performing on stage, a part of me wishes my parents had signed me up for dance lessons from the time I was mobile. Dancing's just so liberating. Also, dancers seem to move in close-knit communities - I think I would have loved to be part of the dancing world. I'm pretty sure I don't understand the technicalities behind any dance style and I'm not interested either - kind of like what goes on behind the scenes to get ourselves ready for a date. It's all about showtime.


Photo credit: Ashish Medda
Recently I looked up a popular Bollywood song, Kala Chashma, and came across Bombay-based Melvin Louis. The man can move and his kickass style puts the gorgeous Sidharth Malhotra's moves to shame. His most watched video posted on YouTube crossed 1 million views in just a month. As with anything else that manages to grab my attention for more than five minutes, my curiosity pulled me to Melvin's dance tutorials and eventually to connecting with him. On a side note, having joined his live chats, I can let you in on a little secret - women are going nuts over this man! I think I just validated my previous point on dancers being perceived as being good in bed. If you're wondering how popular he really is, digest these numbers - legendary Bollywood dancing queen, Madhuri Dixit's Dancing with Madhuri e-school has 72,491 YouTube subscribers. Melvin is swiftly catching up at 55,072, gaining 1200-1500 new subscribers every day. Pretty impressive and that's why I decided to make him the subject of the first blog of my Around the World blog series, but first, some Kala Chashma to give you an idea of what I'm talking about ... 



After hounding Melvin for weeks (the man does not sleep), I finally got hold of him and I'm thrilled to share what I discovered. 

1: Hours it takes him to choreograph a new routine
2: The number of siblings he has. He's the youngest of three brothers
3: The cups of chaai he has to drink every morning 
9: The number of professionally trained teachers at his studio
10: His shoe size
7,979: His Instagram following
930,798: His 19th video uploaded on YouTube has had this many views in 1 month. Check out Beat pe Booty

I wanted to talk business and the start up scene in India today. Fortunately, Melvin's a thinking man. After all, he was once a financial analyst working in the Banking sector. He told me that founding a startup in India is uber competitive, calling it an "ocean of sharks". Doesn't sound very different from the corporate world. He added  that "the product and content has to be really good to survive the city. Mumbai has Bollywood and the city has a constant of everything". He's acutely aware of the digital wave that's transformed how we consume media. I myself have to turn on my TV once a month just to see if it's still working. 

His business, DancePeople Studios, has a special "drop in" format with a fresh routine each class, offering every newcomer an equal opportunity. Unlike other dance studios, Melvin says his studio's USP is offering dance happiness versus dance learning. A part of me is skeptical about professions solely pursuing happiness - maybe I'm also a little envious that he's managed to do what so many of us only dream about. I had to ask Melvin if he would give up providing this happy dance approach if Bollywood embraced him tomorrow. Here's what he had to say - "The only thing I like about myself is being consistent. If you start something you have to continue it. This place isn't about me anymore. It belongs to others".  Yes, Melvin envisions doing this growing old. I like a man with a plan. And is it all fun and games? He seems to be running on adrenaline, eating just one meal a day and dealing with operational hazards. He also admits to being an anxious person. I have to say it doesn't show in his videos. Check out another personal favorite of mine .. 



Being a huge Bollywood enthusiast myself - I think it keeps me connected to my desi roots living in Europe - I wanted to get Melvin's take on dance and how it's evolved from Govinda's pelvic thrusts to the Western club scene of today. He thinks that "Bollywood dancing is dying". I agree with him here.We 're both thankful for K-Jo's family films with the classic song and dance wedding scene. We may ape the West and we also need to in order to move with the times, but nothing beats tradition in arts.

Speaking of tradition, I learned that Melvin is quite the traditional Indian guy. He admitted that he doesn't cook and is supremely pampered at home. Which Asian man isn't;) Fortunately he showed interest in taking up cooking classes. Girls, there's still hope, but bring out that confidence which I know you have as he's surrounded by pretty girls all day. I also learned that he's sensitive at heart, confessing to have written daily poems for a girl he was once in love with. Now you're probably wondering what kind of girl Melvin is likely to fall for. Ladies, take notes. "I'm not looking for a person to run my business. She should be ambitious to understand my ambition and broad minded to accept me. She should be intelligent to teach our kids. It would be her responsibility to do that". Hmm, I'm thinking we may need another Gauri for this Shahrukh Khan. He's in no rush to get married though, admitting that his "career is more important at this particular junction". Are you picking up what I am ladies? He's single and plans to be for quite some time. Woop woop!

I was hoping to get some dirt on life behind the scenes but as it turns out I won't be living vicariously through Melvin - no sex, drugs and rock 'n' roll for this guy.  Let's end on a clean note then shall we ... 

12 comments:

  1. Agreed, I have known Mel for about 8 years now on and off but I do follow him. I watch his dance videos everyday to keep myself updated. As a human being he is awesome, he is emotional by heart and they say emotional people are awesome at everything. I would not mind saying I love this Guy, who has been my Guru. Thanks Mel for teaching me and be the way u are at heart.

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  2. I love this guy! Thank you for giving an insight into his life.
    ED

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  3. I watched him in Dance India Dance reality show for the first time years ago..Then he vanished.. And now he is back with a BANG !!!.. Keep it up Melvin.cheers

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  4. That was quite an interesting read. Well written! This guy is indeed one of a kind, I must say. He's got TALENT, he's got PASSION, what more?

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  5. I didnt know him, until,i had to prepare Kala chashma for one of my office All-Hands Meet. At first glance, his video didnt catch much of my attention than to the the smile he had throughout his dancing along with the fun the other members were having. I could sense that he is loving what he is doing. And then it started all, i guess, it took me a day to read anything and everything that was available for Melvin over google. Watched all his videos and then just fallen for his passion , way he thinks for life and share it with others.
    Thank you Navvy, it was a very well written blog.

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  6. Thanks Malvika! I'm happy you like the blog and appreciate Melvin's passion and dedication as I do

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  7. I love Bollywood! I took a few classes, but they were not at a good time for me. I can't wait to try these!!!

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  8. As a lifetyle writer and journalist, I have to commend you on asking the right questions and making this a very interesting interview. They're hard to come by. Best of luck!

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    1. Thanks so much Manavi. Watch this space for more:)

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